Tap the Market™, Providing Access to Legal Experts

Tap the Market™, Providing Access to Legal Experts
Tap the Market Website and Diversity and Inclusion Index

How do you accelerate a new company's reach and define a new market category?

Created for lawyers, by lawyers, Tap the Market™ holds a vision to revolutionise the instruction of external lawyers globally with an independent and transparent online platform, driving the digital transformation the legal industry needs.

Working with founder Tim Jenkins was an ideal collaboration, his passion for business transformation fuelled the development of an innovative platform that really resonated with us.

As a start-up business, Tap the Market™ was just waiting to be seen and heard. We were pleased to assist on a broad spectrum, from developing the marketing strategy through to delivery, continually seeking to raise the brand proposition.

What We Did

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Strategy

With a platform for lawyers designed by lawyers, we were well placed to understand the target persona and shape a marketing strategy to align key business objectives with market needs.

We created a brand messaging framework to guide sales, marketing and PR activity, and produced a roadmap for content production.

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Website

We designed and developed the website to highlight Tap the Market™'s experience and authority in the legal world, ultimately driving users to book a platform demo.

Thought-out website user journeys connect with different audiences and elicit action.

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Content

Full site content and an article series were created to aid promotion through solutions-focused messaging.

The 'shop window' to the company was supported by the production of two explainer videos: a short introduction to Tap The Market from the founder, Tim Jenkins; and an animation showcasing the platform's features.

Tap the Market™ is built with competition and transparency at its core, and we are proud to have supported the launch of this innovative company that uses technology to advance the legal profession.

Responding to the challenges of efficient external instruction faced by companies and lawyers alike, Tap the Market™ has a strong offering to transform access to legal expertise, drive demonstrable value and save fees with one smart, innovative platform.

Find out more about Tap the Market™ on their website. 

Ready to accelerate your business reach?

We can support your goals, contact our team today

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