Brand Identity

We'll work with you to develop a consistent identity that resonates with your audience, tells your story and communicates your brand values.

Whether you're a current brand in need of a refresh, launching a new service or just starting out, our skills can set your business apart.

What is Brand Identity?

Essentially, your Brand Identity is the personality of your business and the promise to your stakeholders.

Once you have established your Identity through voice, tone and image and put it out into the world the next step is to build and monitor the reputation of your business.






Brand assets










Owned distribution


Non owned distribution


Paid Media



The Importance of Identity in Content.

Creating a consistent identity is a vital part of convincing the stakeholders that engage with your brand that your business is trustworthy and reliable.

In the digital age with increased business competition and more demanding connected consumers, how your business delivers it's message is held at a higher professional standard.

Brand Framework is a conceptual structure that serves as a supporting tool to communicate higher purpose, value proposition, brand tone and voice.

A crucial document used to inform internal decisions or to be shared with a third party to successfully create content retaining the defined voice and messaging.

Brand Style Guidelines is the rulebook for the physical business assets - the logo, colour palette, typography, graphic and image usage.

Keeping your brand consistent allows it to be more immediately recognisable within your industry and with your target audience.

True North is a key concept that creates a competitive advantage through the strategic approach of replacing the current point of view with a new world point of view.

The internal document shares the story, "We are not a business, we're a movement." This narrative is as compelling to the employees as it is to customers.



Taxonomy supports both internal processes such as content creation and management and externally, facing features such as searchability and productisation.

A taxonomy dictionary documents reference both the hierarchical structure into which content is authored, which generally drives site organisation and URL structure, as well as the metadata elements and vocabularies created for tagging content.

Our Work

Ready to find out more about the practicalities of Brand Identity? See our client work

Our Work