Six Marketing Metrics Your Board Needs To Know About

Six Marketing Metrics Your Board Needs To Know About

Did you know that 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand?

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics.

We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates... and the list goes on and on.  When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.

This guide will help you prioritise the metrics that matter. The one’s that matter - the ones your board really wants to know about.

Discover how to calculate the six marketing metrics your board actually cares about:

  • Customer Acqusition Cost (CAC)
  • Marketing % of Customer Acqusition Cost
  • Ratio of Customer Lifetime Value to CAC
  • Time to Payback CAC
  • Marketing Originated Customer %
  • Marketing Influenced Customer %
Coworkers reviewing statistics on a printout and mobile

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