B2B marketing isn't one discipline.
It comprises many different elements, each right for a different stage of your business and your customer journey.
We activate our three areas of expertise at the right times to help you engage and grow - fast.
Creating and promoting valuable content to a broad audience, using email, social or paid channels, and establishing trust.
Populate the top of your funnel with great educational, useful content that helps solve your customers' most pressing problems.
- FAQ articles.
- How to guides.
- Social campaigns.
Move prospects down the funnel with exceptional content that explores the unique benefits of your product, and introduce your product to the market.
This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it.
Product marketing aims to drive the demand and usage of the product.
Typically product marketing is the middle to bottom funnel content.
- Case studies.
- Sales decks.
- Product features and benefits descriptions/demos.
Engaging investors and attracting the amazing talent you need to grow are two of the biggest challenges you'll face.
Developing a strong employer brand that highlights your company mission, your values and your people could be the difference between finding the right talent to grow or losing out.
Investors want to understand your credibility, your capability and the experience within your team.
You don't have much time or opportunity to grab the attention of either.
- 'About Us' site content
- Award wins.
- Funding announcements.
- Press releases.
- Thought leadership.
- Interviews with key people.