The Royal College of Physicians of Ireland

The Royal College of Physicians of Ireland

How do you facilitate the training of medical professionals across the world?

RCPI Website and App

Dedicated to the education and training of doctors since 1654, The Royal College of Physicians of Ireland is a postgraduate medical training college equipping doctors across the world with the skills to provide patients with the best possible care.

What We Did

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Strategy

We led a review of all digital touchpoints and conducted in-depth customer and stakeholder research to design a new fit-for-purpose digital strategy.  Focusing on members' needs, we streamlined the user journey and brought vendors together to ease administrative burdens.

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Platform

A bespoke system DataHub was designed to transform RCPI data management by integrating third-party vendor systems - a first for the business. A fresh website and App improved accessibility for members, personalising content and making services available securely online and on the move.

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Identity

A digital brand was developed to communicate a clean, consistent story across all digital touchpoints. A digital content guide ensured a unified tone, a new taxonomy made sure data was reliable and not replicated, while a bold colour palette was used for categorisation to aid navigation.

Our new digital infrastructure gives us the power and flexibility to do what we set out to do - grow our membership and deliver better, more effective digital services that help our members take ownership of their learning experience to become world-class physicians.
Adrian Rath, ICT Manager, RCPI

We can help

Ready to improve your customers' online experience? We can support your goals

RCPI App on phone beside stethoscope