IPEX, Digital Transformation Telecommunications
How do you enable driven founders with a market disrupting approach to break into an established industry?
We worked closely with the sales team to align all content and marketing efforts to the same goal, generating leads and increasing revenue by converting leads to customers.
We designed and built a technical infrastructure capable of nurturing a lead from a general inquiry to a specific opportunity to a committed relationship.
We carved a niche in the market and established an authentic brand voice for IPEX using their combined expertise and company mission.
We created content that provides insight and useful information to engage key personas across a multi-channel distribution plan.
We delivered a strategy used to amplify content using distribution tactics aligned to marketing objectives and business goals.
Working with Eleven has created the voice for IPEX we needed, articulating our vision and helping us reach customers with authentic content - beyond marketing to customer service and sales channels too. Our content partnership with Eleven really is a vital part of our business strategy.