IPEX, Digital Transformation Telecommunications

IPEX, Digital Transformation Telecommunications

How do you enable driven founders with a market disrupting approach to break into an established industry? 

IPEX, Manchester based service provider, on a mission to provide businesses with customer-centric telecoms solutions at enterprise standards with SME prices.

IPEX Website and Whitepaper presented on a Mac, iPhone, Macbook and iPad
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Strategy

We worked closely with the sales team to align all content and marketing efforts to the same goal, generating leads and increasing revenue by converting leads to customers.

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Platform

We designed and built a technical infrastructure capable of nurturing a lead from a general inquiry to a specific opportunity to a committed relationship.

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Identity

We carved a niche in the market and established an authentic brand voice for IPEX using their combined expertise and company mission.

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Campaign

We created content that provides insight and useful information to engage key personas across a multi-channel distribution plan.

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Promotion

We delivered a strategy used to amplify content using distribution tactics aligned to marketing objectives and business goals.

IPEX Original Content - Interviews, opinion pieces, thought leadership
Working with Eleven has created the voice for IPEX we needed, articulating our vision and helping us reach customers with authentic content - beyond marketing to customer service and sales channels too. Our content partnership with Eleven really is a vital part of our business strategy.
Paul Sherlock, IPEX CEO

We can help

Ready for a content-driven transformation? We can support your goals

Birdseye view of people at a table using laptops and phones