IPEX, Digital Transformation Telecommunications
How do you enable driven founders with a market disrupting approach to break into an established industry?
IP Exchange Ltd (aka IPEX) are a Manchester-based telecoms provider focused on customer-centric service. The founders - with a wealth of major telco experience - became frustrated with operations at leading providers, with the pitfalls of third party engineering support leading to poor customer service, and decided to take matters into their own hands.
Launching a new business in a competitive market is no mean feat, but the founders of IPEX know the industry inside out and have the passion and determination to succeed. This was a great collaboration for us at Eleven, while the leadership team are experts in their field they welcomed our direction to shape and fulfil their marketing strategy to award them with national reach.
What We Did
Business goals and market aspirations were extracted in a series of leadership team workshops. We formulated a marketing strategy around target personas, incorporating key lessons from competitor analysis. We worked directly with sales staff to understand needs and iterate a content roadmap around client requests and industry activity.
A bold and ambitious web design backed by compelling user experience features gave accurate representation of the brand, setting IPEX apart from the competition. The website expanded seamlessly with the growth of the business, the production of content and the needs of current and prospective clients, nurturing a lead from interest through to contract.
We carved a niche in the market and established an authentic brand voice for IPEX using their combined expertise and company mission. Content provides insight and useful information to engage key personas across channels, with thought leadership, insights and a level of transparency valued by prospective leads and long-term clients alike.
Working with Eleven has created the voice for IPEX we needed, articulating our vision and helping us reach customers with authentic content - beyond marketing to customer service and sales channels too. Our content partnership with Eleven really is a vital part of our business strategy.
Leading businesses through digital transformation is something close to our hearts at Eleven, so we shared IPEX's enthusiasm to get clients connected and improve the customer experience.
IPEX combines major telecoms experience with a dynamic, personal approach, offering a bespoke service designed around each business's need. Find out more about how they could empower your business on the IPEX website.
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