Hello and welcome

I’m delighted to share this newsletter with you, to kick off the first of our planned monthly newsletters. To receive this straight to your inbox, you can find the link to subscribe at end of this post.

Each month, I hope to celebrate news from our network of clients and partners, to share insights from our own work and collate interesting stories from the world of content creation and brand storytelling that caught our attention.

I will also offer some personal insight from my position, leading teams in creative, digital and media environments. We’ve helped high-growth businesses reach success with quality content that connects with their customers, and I intend to share what I’ve learned with you.

Do please reach out to me if there’s anything you’d like my view on, or to share what works for you. Now, more than ever, we can pool our insights to rebuild and grow this strange world we find ourselves in.

Best,
Richard

Insights from Eleven

Excel screenshot - "This isn't working" written in cell

Public Health England’s Excel Nightmare

File size limitations and poorly chosen tools led to huge headaches for Public Health England. Let's consider what we can learn from their mistakes.

Monopoly water works

Don’t Start With a Marketing Brief

Eleven offers end-to-end marketing services, so it might sound odd to say we don't want to see your marketing brief, but here's why...

News from our network

New Balance / Unmade 111 shoe, side profile

Unmade win Best Digital Innovation award

Full review of New Balance and Unmade's collaboration on a custom project, which won 'Best Digital Innovation' at Drapers Digital Awards 2020.

Argus Accounting Website

Eleven welcomes Argus Accounting

We're excited to announce that Eleven has been appointed the content marketer for Romford based Argus Accounting.

Argus Accounting provides financial advisory services to small businesses so they can focus on achieving their goals.

inflo.Ai isometric graphic

A publishing tool for fast, original content - inflo.Ai

This year we partnered with inflo.Ai, all-in-one tool that helps you devise, create and post original, optimised blog content.

We've used their service to repurpose archived content and keep up to date with SEO trends.

Topics of conversation

Top down view of cookies on a plate

The End of Third-Party Cookies

Google has announced plans to stop supporting third-party cookies on its Chrome browser in 2021.

Get in touch with our team to discuss the changes and your business options.

Light bulbs mimicking a Newton's cradle

Tech alone won’t change your company

An organising principle is a big idea.

An idea that informs your positioning, proposition, product development roadmap, customer journeys and customer experience.

I hope you've found our newsletter interesting, please do join the conversation on LinkedIn to let us know what you think, and feel free to share with friends and colleagues.

P.S. Check out our complimentary download Six Marketing Metrics Your Board Needs To Know About