Hi there,

My theme for this month’s newsletter is Preparation, whether that be preparing for a Business Bounce Back post lockdown or preparing a rethink of your 2021 priorities.

Here are my top 3 audio, digital and literary recommends for this month:

Tom Parker, Founder of The Sales Architect, talks about preparing start-ups to scale commercially in his podcast, by putting the right sales technical infrastructure in place. I was Tom’s guest last month, discussing how marketing content is best placed to support sales. You can listen here.

My digital recommendation this month is to check out ClubHouse, which is currently the talk of the Digital world. The simplest way to describe it is as a new type of social network based on voice, where people around the world come together to talk, listen and learn from each other in real-time. Now that it’s on your radar, you’ll start seeing it everywhere! If you’d like an invite, drop me a line.

The Eleven team have spent January helping clients prepare for 2021, and have written various articles about preparing for business post-lockdown. And with the digital world being more important than ever right now, here’s one article which you may want to read:

Five Tips to Help You Get Found Online - Practical tips, covering everything from infrastructure to content to help you move in the right direction with search engine optimisation.

I had an amazing response last month to my LinkedIn post about The Lunch Club. For those of you who missed it, it essentially connects you to people from around the world who share your interests and goals in a 1:1 video meeting.

Thanks for reading - I hope you have found some topics interesting here. I’d love you to join in the conversation on LinkedIn or just drop me a line back.

Best,
Richard

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