We believe in sharing knowledge. What we know, you'll know.

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Eleven Newsletter – October 2020

Featuring Eleven insights, new digital tools and the end of third party cookies

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Public Health England’s Excel Nightmare

File size limitations and poorly chosen tools led to huge headaches for Public Health England. Let's consider what we can learn from their mistakes.

Monopoly water works

Don’t Start With a Marketing Brief

Don't deliberate on that marketing brief, let's co-design and collaborate.

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Why Your Website Matters in Content Marketing

Eleven Digital: Good content is what sets your website apart and delivers the right message to your audience

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Biggest Scaleup Challenge: Recruitment Not Investment

83% of businesses report serious consequences of not being able to find the right talent

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Defining Purpose Drives High Quality Content Marketing

66% would switch from a product they often buy, to a new product from a purpose-driven company

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7 Reasons Why You Shouldn’t Overlook Email Marketing

This week, we’re discussing the importance of using email marketing within your marketing strategy.

Eleven Newsletter - October 2020Public Health England’s Excel NightmareDon't Start With a Marketing BriefWhy Your Website Matters in Content MarketingBiggest Scaleup Challenge: Recruitment Not InvestmentDefining Purpose Drives High Quality Content Marketing7 Reasons Why You Shouldn't Overlook Email MarketingProfile with Hannah McMillan-O'BrienMarketing Automation for Productivity and Quality LeadsB2B Content Marketing SupportConservative Party App in Major Security BreachDiscerning Digital Nominated for Big Chip AwardReal World Consequences of Legacy TechnologyProduct Sprint Takes Sports App from Idea to BuildTransforming Medical Training Delivery with New AppLessons in Technical Implementation from KFCThe Impact of GDPR on Your Marketing EffortsResponding to Security VulnerabilitiesBest Digital Trends and Predictions to Inspire Your 2018The Rewards of Agility in a Competitive Digital WorldHow Not to Handle a Data Breach: Lessons from UberReduce Cost and Remove Risk in Digital TransformationInterview: Being Digital is No Longer a ChoiceWhat Does GDPR Mean for Your Business?Protecting Your Business Against DDoS AttacksPrevent BUPA Data Breach From Happening to YouBrexit Brings Threat to Hi-Tech Skills BaseAvoiding the Value Gap in Digital TransformationCustomer Journey Mapping For Real Business GrowthCulture, Technology and Digital TransformationData Governance: The Hero of Digital TransformationPerfect Partnership For Digital Transformation SuccessFresh Digital Business Transformation LessonsTransforming Public Services for a Digital WorldYearly Digital Predictions and Your Business2015: Reflections on a Year in Digital TransformationHow Can I Grow My Revenues with Digital?The Digital Skills Risk to Your BusinessDelivering Great Business Ideas Through DigitalSeven Days in Digital Transformation: Your CatchupThe Critical Role of Culture in Digital TransformationHere’s How Much Your New Website Will CostWhat Senior Marketers Really Think About Digital in 2015The Right Technology in Digital Transformation?Digital Transformation is About Strategy, Not TechnologyThe Digital Transformation Lesson Your Business Needs5 Great Tools to Help Manage Your Content ProductionIs Your Organisation Fit for the Digital Future?The Five Minute Inbound Marketing GuideYour Business Needs to Become Digital, Not 'Do' DigitalHow to Limit Risk When Upgrading Your WebsiteWhy Businesses Must Embrace Digital TransformationHow Long Will It Take to Update My Website?Your Digital Transformation in Manageable ProjectsIs There a Process for Digital Transformation?How Can Your Business Cope with the Digital Skills Gap?Are You Protecting Your Business from Digital Risk?What's the Difference Between IT and Digital?What is Digital Transformation?