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Articles

We believe in sharing knowledge. What we know, you'll know.

Here you'll find our latest articles and downloads on all things B2B content marketing, as well as news and updates from the Eleven Content team.

Scaleup recruitment

Recruitment, Not Investment, Is Your Biggest Scaleup Challenge

As a growing business, finding and keeping tech talent could well be much more challenging and more immediate than you anticipate - and a bigger indicator of success - than you’re giving it credit for.

Tech Nation and B2B tech marketing experts Eleven Content have come together to explore the issue, offering first-hand insight and real-life testimony from businesses like yours.

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Eleven Digital: Why Your Website Matters in Content Marketing

Ten years ago hardly anyone had a smartphone. Social media was in its infancy. Artificial intelligence was still science fiction.

We've launched Eleven Digital. A series of articles drawing out where content and smart digital tools align with expert insights from our Technical Lead.

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Eleven Bites: Marketing Automation for Productivity and Quality Leads

B2B content marketing moves fast, with new technologies emerging as we speak, but we know your time is precious.

That's why we've launched Eleven Bites, a series of snackable articles where we share more about some of the hottest topics in B2B content marketing today - starting with marketing automation.

Take a bite.

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Eleven Bites: Marketing Automation
Eleven Bites: 7 Reasons Why You Shouldn't Overlook Email Marketing

Eleven Bites: 7 Reasons Why You Shouldn't Overlook Email Marketing.

Eleven Bites continued: a series of snackable articles where we share more about some of the hottest topics in B2B marketing today.

This week we're discussing the importance of using email marketing within your marketing strategy.

TAKE A BITE

NEW: Meet Hannah McMillan-O'Brien

One of the best things about growing as a business is the opportunity to find new talent, with new skills and a fresh perspective.

Recently, we welcomed content writer Hannah McMillan-O'Brien to the team, and she is more than delivering on all three in her first month.

Do read on to learn more about her first impressions of working at Eleven, what experience she brings to the team and what she's looking forward to working on next.

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Hannah McMillan-O'Brien
Person standing on road on painted arrow pointing down

Why Defining Purpose Drives High Quality Content Marketing

Defining process and demonstrating impact in marketing are crucial, but so too is taking the time to do some very important thinking — what are we actually trying to do as a business? What are our higher goals? What are we trying to change?

And why does it matter?

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Introducing Eleven Content

Introducing Eleven

Welcome to the new Eleven Content website - your destination for expert B2B content marketing support.

We thought we’d start by sharing more about Eleven Content, our background and our experiences, as well as answer a few questions.

 

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Download Now

FREE DOWNLOAD: Learn more about how we approach content marketing - an 11 step guide

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