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Want to create compelling, quality content as elevated as your goals?

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0161 298 0400




WeWork, 29 John Dalton St, Manchester M2 6DS


We are Eleven, your expert B2B content marketing partners, specialising in high-growth, tech-based businesses.


We started life back in 2012, when we were a digital transformation consultancy known as Discerning Digital.

We worked with some amazing companies, helping them get fit for the digital future with complex system integrations and digital product builds, all underpinned by intelligent digital strategies with a focus on delivery.

So Why the Change?

Increasingly, we were asked to follow through beyond the tech, creating marketing strategies and quality content to support the goals of our transformative work.

Digital transformation has evolved since our inception to become a broad and all-compassing discipline, while at the same time, we've seen the market for B2B content really maturing.

This makes sharpening our focus on B2B marketing a natural evolution.

Introducing Eleven

As Eleven, we're drawing on our technical expertise and digital background to work with businesses that are disruptive by nature.

We've got years of insights and leadership to bring to our clients, and we understand the startup to scaleup journey first hand.

From investor introductions to technical consultancy - we have a lot to offer alongside our content expertise.

We're the perfect partner for hungry, ambitious businesses ready for growth.

Who We Are

We are a team of strategists, writers, designers, social media marketers and digital and tech experts.

Headed by our core leadership team of Richard Lucas and Ciara McVeigh, we work with amazingly talented people with creativity at their core.

Richard Lucas, Ciara McVeigh - Eleven Content

Our Principles.


We pride ourselves on straightforward strategy and delivery that you can be a part of. Our best partnerships are built on trust and respect, for this very reason.



We’re an agile business ourselves, and we understand the need to move fast and deliver rapid impact. We can move as fast as you need - most times, we’re faster.




The world needs more insight, not more boring reports. We work hard to extract valuable insight from our work together, to steer and adapt as we go.

Inspire Me

Our technical expertise and quality content is helping businesses connect with investors and engage customers across the globe - ready for inspiration?

Inspire Me